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Publication Date: April 2007

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Page Count: 38
Exhibits: 23
Author: Svetlana Issaeva
Price: £995 / $1990 / €1495

Background

In March 2007, Deutsche Telekom cancelled T-One, its dual-mode WiFi-GSM service in Germany, which it had launched in August 2006. The termination of T-One raises a number of questions for service providers looking to launch fixed-mobile convergence (FMC) offerings. Why did T-One fail? Was it merely a DT marketing failure, did it have something to do with the German market, or are FMC services not quite ready yet? Has FMC worked for any of the providers that have introduced it commercially? Is it necessary for MNOs to rush FMC, especially for the benefit of providers that have an eye on mobile and fixed Internet services as the next opportunity for revenue growth?

Report Details

This report seeks to answer these and other key questions pertaining to both the present and future of MNO-driven FMC. Our answers and views are based on our discussions with service providers and vendors, as well as ongoing tracking and analysis of convergence technologies and services across the globe. The following points provide the overall framework for our analysis:

• The terms “convergence” and “fixed-mobile services” generate much confusion. The report positions fixed-mobile convergence within the concept of fixed-mobile services and provides the top-level framework for effective analysis.
• To assess the level of urgency for FMC deployment, the report analyzes the operating performance of mobile operators in 90 markets globally, identifying those that face nonexistent-to-negative subscriber and revenue growth in the next five years. We also review the state of fixed-mobile substitution.
• The report provides forward-looking answers to a set of crucial questions. What are the business drivers for MNOs to roll out FMC services? How urgent is the need for FMC, especially for providers eyeing mobile and fixed Internet services as the next revenue opportunity?
• Does FMC work? What impact, if any, has it had on the performance of operators that have launched FMC services? Our performance analysis assesses FMC services that have been discontinued or launched in the past 12 months.
• What is the future of FMC? What are the convergence service options available to service providers that are not prepared to deal with the potentially disruptive nature of existing FMC technologies? What if FMC is not ready, or is unattractive?
• We close our report with a forecast of FMC subscriber adoption and revenue at a global level.

Audience

Mobile Network Operators

The report will help you understand the market readiness of existing FMC technologies, what drives FMC rollouts globally, and how the new services are positioned and priced. Through the case studies, it assesses the impact of commercial FMC offerings on adoption and traffic, as well as the reasons behind the successes or failures.

Equipment Vendors

The report will help you evaluate the market potential of different types of convergence technologies in developed and emerging markets. It identifies the markets and players that will drive FMC in the next five years and presents the first performance results of commercial UMA and home zone services.

Financial Institutions and Investors

By evaluating the technology and the drivers behind FMC, the report will help you determine the business case of service providers, including the impact of FMC launches on demand and traffic. Besides analyzing the performance of FMC services to date, we provide a top-level forecast of FMC subscriber adoption and revenue.

Purchasing Information

Pyramid's 'Fixed Mobile Convergence' report is available to purchase online and can be delivered in hardcopy format or electronically as an Adobe pdf file.

To order this report please click on the link above or feel free to contact us for more details.